top of page
Search
When Everyone Is Editing The Same Paragraph
Does your communication approval process feel like this - the draft keeps growing, the tone shifts, and the message doesn’t land, while the document goes round in circles without reaching approval! The problem often starts before the writing begins. Here’s how to change the pattern... In many organisations, communication issues are seen as writing problems. The draft seems too lengthy. The tone feels off. The message isn’t resonating. So, the document is circulated again. Wo
Lee Greyling
3 min read
When Communication Meets Purpose
Not all projects are about brands, campaigns, or commercial outcomes. Some sit a little closer to home. Over the past few weeks, I’ve been working with Raise The Standards — an organisation focused on improving the lives of stray dogs through advocacy, education, and humane population management. This campaign has been different. More sensitive. More complex. And, if I’m honest, far more personal. At the heart of it is a difficult reality: in parts of Eastern Europe, legislat
Lee Greyling
1 min read
What 20 Years in PR Taught Me About Brand Communication
We’ve come a long way from fax machines and newspaper cuttings. PR and communication have changed significantly over the past two decades...
Lee Greyling
2 min read
The New Rules of Business English: Communicating Clearly in a Global Market
English may be the global language of business — but that doesn’t mean everyone uses it effectively. In today’s international teams,...
Lee Greyling
2 min read
Why Your Brand Voice Matters More Than Ever in the Age of AI
Twenty years ago, finding your brand’s voice was a creative exercise. Today, it’s also a technical one. As generative AI tools like...
Lee Greyling
2 min read
PR Before the Internet: When Fax Was King and Face Time Was Real
What was it like working in a PR office before emails, Google and social media?
Lee Greyling
2 min read
bottom of page