Not all projects are about brands, campaigns, or commercial outcomes. Some sit a little closer to home. Over the past few weeks, I’ve been working with Raise The Standards — an organisation focused on improving the lives of stray dogs through advocacy, education, and humane population management. This campaign has been different. More sensitive. More complex. And, if I’m honest, far more personal. At the heart of it is a difficult reality: in parts of Eastern Europe, legislat

We’ve come a long way from fax machines and newspaper cuttings. PR and communication have changed significantly over the past two decades...

What was it like working in a PR office before emails, Google and social media?