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The New Rules of Business English: Communicating Clearly in a Global Market

  • Writer: Lee Greyling
    Lee Greyling
  • Jul 25
  • 2 min read

Updated: Aug 1

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English may be the global language of business — but that doesn’t mean everyone uses it effectively.


In today’s international teams, customer service roles, and fast-paced startup scenes, the ability to write and speak clearly in English is a powerful professional skill. It’s no longer just about fluency. It’s about confidence, clarity, and cultural awareness.


Clear English builds trust


Miscommunication is costly. It can lead to delayed decisions, unhappy clients, missed opportunities, or friction within teams. And it often comes down to the same core issue: unclear messaging.


Whether you're sending emails, pitching an idea, managing a team, or writing web content, clarity in English shows that you're credible, considerate, and competent.


Modern business English is more human than ever


Gone are the days of overly formal jargon and stiff corporate lingo. Today, effective English is direct, warm, and tailored to your audience. But finding that balance — especially for non-native speakers — can be tricky. Too casual, and it feels unprofessional. Too formal, and it sounds cold.


That’s where I come in.


My approach to teaching English in the workplace


I offer practical coaching focused on tone, vocabulary, and structure — tailored to real situations you face at work.


We’ll cover things like:

  • Writing emails that are polite and to the point

  • Speaking up in meetings with confidence

  • Presenting ideas to international clients

  • Editing copy for internal or external use


You don’t need perfect grammar to make a strong impression. You need to connect, get your point across, and represent your brand well — in English that works.


👉 Want to strengthen your English communication as a team or individual? Let’s create a plan that fits your goals.

Comments


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We value the insight, professionalism and strategic clarity that Greyling Communications brings to our brand. Lee’s ability to adapt to evolving markets across South Africa and East Africa has strengthened our visibility and message. The press articles and editorials she’s crafted have been widely published — both regionally and through our global network. She understands how to position complex industries with credibility and confidence. We highly recommend her PR services.

Johannes du Plessis, Business Manager, Lonza Wood Protection

Lee spearheaded VOASA’s communications efforts, producing a well-regarded industry magazine and newsletter that kept members informed and engaged. One of her standout achievements was the successful coordination of the industry’s first conference in many years – a milestone event that reflected her ability to lead, plan, and execute with professionalism and vision. Lee has played a pivotal role in the ongoing development of VOASA, particularly within an increasingly complex and evolving regulatory environment. Her presence within the industry has been an asset.

Peter Pienaar, GM: Business Development, Southern Sun Resorts & Board Director of the Vacation Ownership Association of South Africa (VOASA).

I have had the pleasure of working with Lee Greyling Communications in various capacities through her long-standing association with First Group. Throughout this time, she consistently demonstrated professionalism and a deep understanding of strategic brand communication, stakeholder relations, and media engagement — across both internal and external channels. Lee is a strong communicator, strategic thinker, and someone who genuinely invests in the relationships she builds. Many of these, like ours, have grown into lasting friendships. Her contribution to the South African timeshare industry has been both significant and appreciated.

Shaun E. Lamont, Managing Director, First Group

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